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“ADOPT DON’T SHOP” CAMPAIGN


In an effort to spread the word and grow awareness in the importance of adopting pets from shelters instead of purchasing them from pet stores and puppy mills which are legal but aren’t regulated, I created a website narrating a story about two shelter dogs.


Role

Website Design, Art Direction: Candice Yoo

Since this is a personal project, I had a lot of fun from storyboarding to illustrating and to eventually coding. I intend to send this to the humane society.
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User Experience

I’m a Product Designer based in Los Angeles, California. I have 15 years of experience in Web, Mobile, Print, and Illustration. I’m passionate about solving real problems for real people. It’s absolutely a joy to step inside the users’ shoes and experience the challenges they’re facing and ultimately ameliorate their pain points.