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CONNECTIVITY
ACQUISITION PRODUCT DESIGN


Connectivity is a SaaS platform in which it provides businesses with customer intelligence solutions including services such as comprehensive customer list, controlling online reputation, automated campaigns to promote visibility among competitors.
Learn more about what Connectivity does.


Role

Senior UI/UX Designer: Candice Yoo
Previous Designer: Chea Thaing
Product Management: Reza Dawood, Gabe Huerta, Paul Jennings, Detlef Uecker
Front End Dev: Jordan Acosta, Ian Graham, Igor Dubinskiy

Duration: 1 year



As a Senior UI/UX Designer at Connectivity, I:

• Collaborated with other designers in brainstorming and develping both Enterprise (larger businesses) and Customer Insights (smaller businesses) products.

• Spearheaded the mobile app design project from start to finish.

• Established better communication and improved ticket hand-off with developers through regular syncs and standups.

• Took ownership of all graphic design-related materials such as marketing and business development collaterals.


Business Goal

Connectivity will continue to thrive in marketing data industry.  It’s a priority to build products that will make it easier for businesses to understand that their customers reach them in intelligent ways to grow. The tools should always be designed to be simple and intuitive so one can start using them right away.

In this particular Acquisition project, as part of “Get More Customers” campaign, the users will create either a Google or Facebook ad through the Customer Insights platform so it can provide customer data, behaviors and feedback into conclusions that can be used to improve product development and customer support.



Personas

Customers want to create, manage, and monitor their Google and Facebook ads in one platform.

They should be able to:

  • Sync their facebook page with Connectivity

  • Edit their ads and preview how they would look

  • Set a budget for their ads

  • Manage all their active/inactive ads

  • Monitor the performance of active ads



Understanding and Identifying the Problem

  1. It needs to be a step-by-step guide process. Facebook and Google sync alone is a multi-step process and therefore can easily lose user’s interest alopng the way. Needs to be visually engaging yet simple.

  2. It’s not easy to tell where the user is on the page if there are too many steps and pages and this too can scatter the attention of the user.



Solving the Problem

  1. Defined steps and what they should include. How many steps does this take for one to get to the finish line? All the possibilities and scenarios were provided by the product management team so wireframing kicked off pretty smoothly. When it comes to determining how many steps we need to cap 

  2. Applied the same structure and style that the previous designer implemented in other products for similar “step by step” sign up widgets which indicated where the user was along the Ad creation process so that they’re engaged.

  3. Included the “save” feature so they can pick up where they last left off, anytime. 




User Flow and All Scenarios

Google Ad




Facebook Ad
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User Experience

I’m a Product Designer based in Los Angeles, California. I have 15 years of experience in Web, Mobile, Print, and Illustration. I’m passionate about solving real problems for real people. It’s absolutely a joy to step inside the users’ shoes and experience the challenges they’re facing and ultimately ameliorate their pain points.